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The best ways to promote your business on social media in

2021

Social media is a powerful marketing tool in today’s world. Influencers are constantly promoting something online, big brands tend to create great marketing videos for social media, alongside the vast array of other businesses keen to tap into a new online audience. Everyone is on social media these days, making it vitally important business is too.

Some social media platforms are more suitable than others, of course. Certain brands aren’t necessarily right for certain platforms, making it important your business does it right and chooses correctly between Instagram, Facebook, Twitter and the fastest growing social media platform at the moment, TikTok. If you make the right choice for your brand then success could soon follow, as has been proven countless times by a number of successful companies.

With the new year firmly underway, here are some of the best ways to market your business on social media in 2021.

Choose the right platform

There are an array of social media platforms to choose from, and it can seem overwhelming at times. To make the right choice between the likes of Twitter, Facebook, TikTok and Instagram, assess your target market and what platforms your audience is likely to be a part of. Also, conduct some light research into your target audience and what exactly it is they prefer in terms of social media, be it Facebook posts or fancy Instagram images. For example, there is no use in joining TikTok if you’re targeting an older audience with casino games where you can pay online using PayPal with more at casino.com/uk/payment-methods/paypal. Likewise, Twitter might not be the best place to target a younger audience with a new and trendy clothing brand. Always keep your audience in mind.

Create a calendar

A lack of planning can lead to failure. Creating last-minute posts and coming up with late social media marketing strategies will show. In order to stay on top of your social media profile and make the most of it try creating a content calendar. All you need to do is list the social media platforms your business is using, plan out the posts, add any hashtags, links and images, alongside any other useful content. Fail to prepare, prepare to fail.

Encourage engagement

Most successful social media accounts have created a vibrant community. In order to help your brand get there, always remain interactive and generate discussion and debate. You could share images and articles you find interesting, create a quiz for your online following, alongside commenting on other peoples’ posts, sharing them, and just generally being a friendly and engaging voice for your community to get behind.

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Don’t become spammy  

When you’re tasked with spreading awareness around your business, it can be easy to think that promotional posts need to be the main part of the plan. Whereas in actual fact, too many promotional posts can put people off your company and come across as too spammy. People want to see content that they enjoy and find interesting. The odd promotional post is important, but there is a line. Consider using the one-in-seven rule, which says that for every promotional post, six others should be content-based. Selling is necessary but selling too hard most definitely isn’t.

Share video content

Video content is hugely powerful online. When scrolling quickly through social media feeds, people tend to be grabbed by video posts over other forms of content. Video content is also a great way of showcasing the work your business does. If you can create interesting, narrative-driven video content, then you could be onto a winner.

What to Expect This Year from the Bridging Sector

For years, the bridging sector has experienced record growth and a boom in interest from both private and commercial borrowers. 

The next 12 months are predicted to be particularly interesting for the industry, as borrowers continue to obtain fewer standard credit facilities and financial products, away from the usual High Street lenders.

Increasingly Competitive Interest Rates

One of the main factors driving the market’s popularity is the increasingly competitive interest rates attached to quality bridging products. Particularly when repaid over a comparatively short period of time, bridging finance can prove significantly more cost-effective than any comparable products.

In some instances, monthly interest rates are as low as 0.5% or less, with the additional bonus of minimal overall borrowing costs.

Combined with the speed and convenience with which a bridging loan can be accessed, this is likely to fuel a further spike in activity in the run up to the looming stamp duty holiday deadline. While there may be insufficient time before March 31 to organise a conventional mortgage, a bridging loan, often accessible within just a few working days, provides potential homebuyers with the opportunity to capitalise on the stamp duty suspension.

As demand for cost-effective bridging loans continues to grow, so too will the competitiveness of the deals available.

Auction Property Purchases

Longer term, experts believe that bridging loans will become an increasingly popular choice among those looking to purchase bargain properties at auction.  This applies to commercial investors and private home buyers alike, who in both instances are beginning to warm to the potential benefits of short-term bridging finance.

The bridging sector continues to support homeowners and investors looking to conduct major renovations and home improvements to subsequently sell their properties at the highest possible price. The short-term nature of bridging finance makes it perfect for covering the costs of such ventures, where the customer already has a viable and reliable exit strategy in place.

Bridging finance can also be used to purchase properties below their true market value through conventional channels, enabling movers to purchase properties before the sale of their current home has been finalised.

Economic Damage Control

In addition to the above, it is inevitable that 2021 will see countless businesses seeking temporary financial support to augment costs and complications incurred due to the COVID-19 crisis. With lockdown restrictions expected to remain in place until April at least, it is likely to be some time before most UK businesses can get back to business as usual.

The short-term nature of bridging finance makes it an ideal facility for organisations looking to borrow funds for specific time-critical applications for a comparatively short period of time. Stock purchases, tax payments, payroll and so on – just some of the potential applications for a competitive bridging loan.

Interest in bridging finance has been growing steadily for several years – a trend set to continue throughout 2021 and beyond.

Bridging Loan Basics: A Brief FAQ

What is a Bridging Loan?

Bridging loans are short-term secured loans, issued against qualifying assets (homes or business properties or land) and typically available in sums of £25,000 or more. 

One of the defining characteristics of a bridging loan is the requirement for prompt repayment.  The full balance plus applicable fees are repaid in a single lump sum after 6-24 months.

How Quickly Can a Bridging Loan Be Arranged?

This is one of the primary points of appeal with bridging finance, which in some instances can be arranged, authorised and accessed within three working days.  Even where applications take a little longer to process, the funds are usually made available within no more than two weeks.

This makes bridging finance ideal for time-critical purchases and urgent expenses, where applying for a traditional loan or mortgage would be out of the question.

Who Are Bridging Loans Designed For?

Anyone with property deemed viable to cover the costs of the loan is an eligible candidate for bridging finance. Homeowners often use bridging loans to purchase properties before the sale of their current home has been completed, or to conduct improvements to subsequently sell their homes at a higher price.

Commercial customers use bridging loans to purchase investment properties, cover business expenses, get new businesses off the ground, conduct urgent repairs of rental properties, buy properties at auction, cover urgent tax outgoings and so on.

How Much Does Bridging Finance Cost?

Bridging loans are strictly short-term financial products, which must be repaid as quickly as possible to maximise cost effectiveness. Monthly interest rates can be as low as 0.5%, potentially reaching as high as 1.5% elsewhere.

What Additional Fees Apply with Bridging Loans?

Additional fees and commissions charged by (some) lenders can make a major difference to the affordability of a bridging loan. The following must be considered carefully and discussed with your broker before going ahead:

  • Lender arrangement fees – anything up to 2% of the loan value.
  • Exit fees – usually charged at the equivalent of one month’s interest.
  • Early repayment fees – if the borrower repays earlier than agreed.
  • Legal fees – sometimes included in arrangement fees but rarely.
  • Surveyor’s fees – to cover the costs of the property valuation.
  • Admin fees – additional costs bolted on by some lenders.

Each of these fees vary from one lender to the next, emphasising the importance of shopping around to ensure you get the best possible deal.

Who Can Qualify for Bridging Finance?

In short, anyone who has a viable asset to cover the costs of the loan and can comfortably afford the repayments. Even if you have an imperfect credit, you may still be considered eligible for a bridging finance.

What Are the Risks?

As with all secured loans, your property may be at risk of repossession if you do not keep up with your repayment obligations. 

It is therefore important to discuss both the overall affordability of bridging finance and your general financial position with an independent broker, before submitting your bridging loan application.

Chu Agency: a complete marketing solution for business

Chu Agency limited – http://chu.agency/ is a marketing agency is a company that specializes in market research and development of solutions to increase sales. It is structured in order to manage with care and competence the different phases of the project: from the strategic analysis of the processes, to the precise definition of roles, tasks and budget; from the drafting of the communication and promotion plans, to the concrete conduction of the actions, offering also a “turnkey” support. Chu’s marketing services include:

  • conducting research (analysis of the market, consumers, brand, competitors, etc.);
  • promotion using various channels;
  • branding (development and positioning of the “face” of the company);
  • bringing a new product or service to the market;
  • sales promotion!

Chu is a full-cycle agency is distinguished by the fact that it offers the client a full range of advertising services, including the development, production and placement of advertising products in various media. It is better to apply to this integrated marketing communications agency because it is more convenient to work with it than with several contractors, each of which takes on only a part of advertising services, so the customer does not need to coordinate the actions of several organizations. The effectiveness of online promotion by full-cycle Chu Agency is much higher, since all possible advertising distribution channels are used: sites, forums, social networks, etc.

The agency is engaged in brand development and promotion. Its experts dive deep into the company’s product, carefully study the characteristics of the business, audit the current state, build intensive communication with brand representatives and clients, analyze the market and the experience of other companies. On this basis they develop a comprehensive, flexible and long-term brand building strategy.

Chu Agency limited services and marketing support

Marketing activity is the foundation of any company. Marketing brings customers, outperforms competitors, conquers markets and scales sales. If you want to develop and promote your business, you must definitely do marketing and do it systematically. Chu Agency limited elaborates effective strategies for comprehensive promotion and development. They provide companies with professional and appropriate assistance, solve their problems, combine online and offline advertising, increase sales and achieve results.

All actions of the agency are subordinated to one goal: to expand business opportunities and adaptation to changing market conditions. All Chu’s offers are focused on practical and effective solutions to achieve the set objectives:

  • Marketing support and assistance;
  • Marketing research, market research and analysis;
  • Outsourcing;
  • Development of a comprehensive marketing strategy of the company;
  • Working out of business development concept;
  • Marketing consulting;
  • Efficiency assessment and audit of the company’s marketing activities;
  • Development of a marketing department;
  • Development and connection of marketing platforms;
  • Event marketing;
  • E-mail marketing;
  • Content marketing;
  • Internet Marketing;
  • Email marketing!

Chu Agency provides a wide range of marketing services and research to meet the objectives of companies of all levels and scales. What sets it apart is its practical, comprehensive and individual approach to achieving our goals. The professional will find a solution for your business that will bring results.

Discover How to Buy the Best Specs SmartBuyGlasses

After a whole year of closed shops, who would even think of venturing out now? Everything is so readily available online – including glasses! SmartBuyGlasses lets you add any prescription to any frame, and makes it super affordable to do so. They have hundreds of designs on offer, so all you have to do is pick your favourite, enter your prescription details, and open the door when you hear that delightful doorbell ding. Your prescription lenses will have been inserted into the frames by their certified opticians, and arrive ready to wear. Not only do they offer unbeatable prices and sell frames for just £6, their aim is to make buying eyewear online as easy as possible. Don’t worry, it isn’t complicated at all, this guide will simply show you the process step by step.

1. Get Your Prescription

Until online eye exams are invented, you will have to get your prescription from an optician near you. The optician will determine what kind of eye correction you need, and send you off with a prescription. Keep this document safe, as it is the key to buying glasses online. It will tell you all sorts of information, such as your pupillary distance, the corrective powers for each lens, and what type of vision you have. But don’t worry about understanding the details. When you shop online, all you have to do is upload a copy of the prescription or email it.

Try Glasses On Virtually with SmartBuyGlasses

Rather than buying glasses at the opticians, which are more expensive and have far fewer options, head online to SmartBuyGlasses. All their glasses come with a lowest price guarantee, so you honestly won’t get them cheaper anywhere else. There are so many options available, from glasses to sunglasses, from cat eyes to square shapes. You are truly spoilt for choice. To narrow down your search, try on the pairs you like to see how they look on your face. All you have to do is take a quick selfie video, and then your face will miraculously appear on-screen with an image of how each pair of glasses would look in real life. How cool is that?

2. Getting the Right Frame

If you have a frame style in mind, use the filters to shortlist the glasses you like. There are plenty of brands on offer, from the world’s biggest fashion designers to budget-friendly labels like the SmartBuy Collection. The latter offers fashionable glasses for a fraction of the price, and they are still made with premium materials!

Shape of the Frame

Anyone can wear fancy designer glasses. Not everyone can pull them off. Every face shape is different, and so different frame shapes will look different on different people. To find the one that works for you, consider a frame that contrasts with your natural features. So if you have a rounded face, opt for an angular frame, and vice versa. To see what face shape you have, draw an outline of your face with an easily remove-able substance like lipstick. This should help clarify your face shape when you look in the mirror. Alternatively, the virtual try on tool will tell you what face shape you have, and which frame shape to look for!

Size of the Frame

The other important part of buying new glasses is the size. After all, if you buy a posh pair of specs from a big designer brand, you don’t want them sliding off your nose and shattering all over the floor. No, that would be a crime. On the flip side, you don’t want the frames to be too tight, as this can look odd and disproportionate with your face, and can also lead to headaches. If your current glasses fit you just fine, the best thing to do is to check the inside of the frames, where the size is usually inscribed. You’re looking for a number around 50. Then just buy the same size again!

3. Submit Your Prescription

The final stage of the process is to put your chosen glasses in the online basket. The next page will guide you through uploading your prescription. The lenses will be customised by the certified professionals at SmartBuyGlasses, and the glasses will arrive ready to wear.

SmartBuyGlasses sells nothing but authentic products, and is one of the most trusted eyewear retailers. Whatever your style, prescription or other personal preferences, you are bound to find a pair you not only like, but love. All frames come with a best price guarantee, 2 year warranty and 100 days to return. Happy shopping!

Practical Tips on How to Bring in Customers to Your Restaurant

The restaurant business is considered to be one of the most lucrative. When it is properly managed, serves high-quality dishes, and offers excellent customer service, it is most likely to succeed. Nevertheless, running a restaurant is no easy task, especially when you consider the stiff competition in the food industry. As a restaurant owner, you need to be on top of everything, from planning the choice of food on your menu to ensuring that your customers are satisfied. Additionally, you want to ensure that your restaurant is attracting more clientele because of what your regular patrons tell them about it.

The following are some tips to bring in new customers and maintain your regulars.

Be consistent with the quality of your dishes

As mentioned, the food industry abounds with competition. Because it is a profitable business, it is no wonder that many people are interested in owning restaurants. They will find ways to outdo their competitors with the food they serve. If you have customers who have frequently returned to your establishment, this means that they are satisfied with what you serve them. To ensure that they remain loyal to you, the quality of your food must remain consistent. When it comes to ingredients, you have to make sure that they are top-standard, by getting them from reliable wholesale food suppliers. Always keep in mind that you are in the food business, so your food must be worth what your clients spend.

Maintain a high standard of quality for your food

The quality of the food you serve is what has kept your customers coming back. You have to ensure that you maintain that quality because your customers will always know when something has changed. Your restaurant should have a knowledgeable chef who has the necessary experience in preparing the kinds of dishes that your restaurant offers. Your chef plays a major role in the success of the business. It is also essential that you only get the best-quality ingredients. Your establishment must always live up to the expectations of your customers if you want them to come back or recommend you to others.

Have a varied menu

While your current menu has been keeping your customers happy and brought them back over and over to your restaurant, adding more variety to your list would always be welcome. You may want to consider offering a vegan menu for people who want to eat healthier food. Apart from being a novelty for your regular clients, this addition can attract even more customers to your restaurant. If you decide on including new dishes on your menu, you should know how these dishes are prepared. Work with your chef to make sure that these dishes do not fall short of the expectations of your customers. Research may be necessary, but it is essential in ensuring the approval of your patrons.

Your restaurant business can be a success with hard work and commitment. The key is to be hands-on in managing your establishment, make improvements where needed, and maintain your restaurant’s high standard of quality.

6 Tips to Make your Online Events Easily Accessible

With so many people providing online programs and services individually or through a business platform during the COVID crisis, successful virtual events are quickly becoming the norm. Hence, accessibility has become a critical issue.

What Is an Online Event?

It may seem obvious, but an online event is any event that you host online. This includes demos, webinars, masterclasses, Q+as, panels, and interviews with celebrities or industry leaders. On a larger scale, it can consist of conferences, company-wide gatherings, and virtual trade shows.

Online Event Production allows you to host them from anywhere globally while also giving direct access to the speaker, building trust with attendees. The best aspect is that apart from preventing you from health risks, they enable you to enjoy an informative and entertaining session at home. They also save you money, increase engagement globally, generate leads, and help you establish yourself or your clients as industry leaders.

How Can You Make Your Online Events Easily Accessible?

Here are some useful tips to help you make your successful virtual events and digital content more accessible and comprehensive.

1. Give Step-by-Step Instructions
Attendees may join the video conference through various platforms, such as mobile, laptop, tablet or iPad. Therefore, it’s essential to provide thorough, easy-to-understand instructions. Event management companies can do this by sending detailed instruction manuals, including images showing participants where to go, what to click and when, software to download, how the event homepage should look, how to join the meeting, etc.

2. Consider the Gadgets the Attendees Might Be Using
Since virtual events can be joined through any device, it’s essential to remember that people could be attending your event on their mobile, tablet, laptop or desktop. Hence, as part of your online event production, you should make sure there are no technical issues from your end. Even if they occur, inform the attendees beforehand that you will be recording the session so that they can watch it later too. Moreover, since mobiles have the smallest screens, when you are using slides, keep the text on each slide to a minimum, and increase the font size, so it’s readable.

3. Support Attendees Who Can Only Join via Mobiles
Event management companies should select a platform that supports mobile devices with their interactive features, so attendees can join no matter where they are. Make sure attendees have the option to dial-in by mobile. For this purpose, you can choose popular videoconferencing software’s, such as Zoom and Google Hangouts. This will help people with visual impairments and those who cannot afford using other devices because of a disability.

RespectAbility (a nonprofit dedicated to fighting stigmas and providing opportunities to people with disabilities) recommends that all speakers and hosts call out their names when they begin speaking. They should also describe any visual elements they refer to and read aloud the attendees’ comments through a live chat platform. Moderators should also ensure that audio-only participants are on mute when they are not speaking.

4. Choose the Right Format

Once you decide your topic (make sure it’s an interesting one, because the content is the key), it’s time to decide what format you will use. For successful virtual events, use formats that are easy to read and don’t make the text look cluttered. Keep trying until you find the one that will be most successful with your audience and easiest for you to implement. 

Find below some popular formats for your Online Event production:

  • Single presenter: One presenter can share their tips or insights.
  • Dual presenters: Different perspectives from different presenters can help inform and occupy the audience.
  • Panel: A group of experts can speak on a particular topic.
  • Q&A: An expert, or panel of experts, can answer the questions your audience asks through live chat or social media.
  • Interview: You can call a famous influencer as a guest speaker to increase attendees.
  • Product demo: You can promote a product by giving a tutorial or doing a product demonstration to showcase what you are selling. 
  • AMA: You can also host an “Ask Me Anything” to allow your followers to get more familiar with you and your brand.

5. Avoid Flashing Effects in Presentations
For a successful virtual event, it is vital to make everyone feel welcome in your event. This may include attendees who have light sensitivity – such as photosensitive epilepsy. Therefore, avoid using GIFs, videos, high-intensity lights or effects with strobing.

Besides, the World Wide Web Consortium, an international standards organization for the web, recommends that visual presentations should consider the following:

  • Use clear fonts that are easy to read; the Bureau of Internet Accessibility suggests using Helvetica, Arial, Lucida Sans, Verdana, or Tahoma.
  • Text and images of texts should have sufficient colour contrast – light text with a dark background, or vice versa.
  • The text should not entirely be justified and line spacing having at least a space-and-a-half within paragraphs. Paragraph spacing should be at least 1.5 times greater than the line spacing.

6. Provide Closed Captioning
As mentioned above, your online event production should consider every type of person who may want to join your online event. Therefore, you can also use closed captions- they are crucial for people with hearing loss. You can also close caption for free using tools such as Subtitle Horse and Amara.

However, instead of using pre-recorded materials, live transcription services, also known as communication access real-time translation, can provide a better experience to people with hearing loss through a live presentation. Respect Ability recommends companies such as StreamText, Transcription Star, and 1CapApp, which provide live transcription services. Unlike automatic speech recognition, a person giving live captions can provide context and understand complicated or industry-specific terms.

Final Words
Virtual events are a fun and effective way to reach people all over the world. An online event production involves proper planning, strategic thinking, and precise marketing – but with these tips, you will be well on your way to success.

Simple steps businesses can take to build consumer confidence in 2021

Like the UK, many countries across the world find themselves in the midst of another national lockdown due to the ongoing pandemic. Not only has the past year had detrimental effects on the health of the nation, the economy has also been significantly hit. As the UK Government ordered for another national lockdown only a matter of weeks ago, this meant that many businesses had to close their doors once again.

Numerous articles in the media have suggested that some of the national restrictions may be lifted over the next month or so, meaning businesses in the hospitality industry for example, will be allowed to welcome consumers into their premises. Although a national vaccine program has been rolled out and there seems to be a glimmer of light at the end of the tunnel, many people will still be anxious to step out into public spaces.

Businesses who have been impacted by the pandemic need consumers now more than ever; but it’s down to business owners to make sure consumers feel confident when they’re visiting their place of work. To help your business prepare for welcoming customers once again, CallCare have created an eBook which looks at building consumer confidence in a post-pandemic era. Below are a few valuable factors all business owners should take into consideration.

Make sure your consumers feel safe

We’ve all become extremely familiar with social distancing and the importance of hand hygiene, but it’s important this message is clear throughout your business. If you work in a shop for example, make sure you limit the number of people in the building at any one time, as well as encouraging people to socially distance by using markers on the floor. It may also be a good idea to create hand sanitising stations throughout your place of work, as this will prove that you’re doing all you can to create a hygienic environment for all.

Inform staff and consumers about any important information

Once businesses across the hospitality and retail sector are allowed to open their doors again, it will mean a period of transition will need to take place. Staff members will need to be told their working hours and consumers will need to know your opening hours and the steps you’re taking to adapt to the current situation. It’s reasons like this which means communication is vital. Whether you create newsletters to send out via email or use your social media channels to reach employees and consumers; it’s crucial you keep everyone up to date with any important information you have.

Although many businesses have had to temporarily close their doors, now is the perfect time for business owners to create a plan for the months ahead. By outlining the steps you’re going to be taking to keep your employees and consumers safe, will show people how prepared you are and in turn, help boost consumer confidence.

The Most Effective Way To Get Free Followers for Instagram

If you are struggling to find out the most efficient way to increase your Instagram presence by getting free Instagram followers, this post is perfect for you, no matter you are a student, a photographer, or a business man.

Do you know how many monthly users Instagram has today? 1 billion, 1 billion users from all over the world, making Instagram the biggest social media platform. More and more people share their photos and videos through Instagram, whatever their careers are. For individuals, you stand a good chance to become an influencer if you have a large number of followers. For businessmen, you have a good opportunity to earn more if you can get tons of Instagram followers.

However, gaining Instagram followers and likes today requires much physical and mental effort, no matter you are new or old to Instagram because users have changed and Instagram has changed. Several years ago, an Interesting photo can attract a lot of users. But now users want to gain something valuable from your end. You have to create posts that can “teach” them something. In addition to valuable content, you need to enhance your engagement rate. Users need your feedback to keep following you, while Instagram needs your positive action for raking. Try to reply to every comment as early as possible if you want to enhance your presence because Instagram takes it as a ranking factor.

But creating content and replying to comments take much time and energy. So many people give up the time-wasting way after some Instagram followers application occurs. These apps help people get free followers for Instagram automatically, claiming that they offer real followers at the lowest price. But it turns out 90% of these providers only send fake followers. What’s worse, these apps drive followers suddenly, which makes a huge amount of Instagram accounts being banned by Instagram because of unusual activities.

Therefore, many people are now in a dilemma. Following the traditional way takes much time. Want to use an Instagram followers app while feard of fake followers and being flagged. If you ask my opinion, I will say do both, which is the most effective way to increase your Instagram account presence.

Firstly, you do need to do the traditional optimization such as creating a unique bio, using hashtags, tagging your location, posting at the right time, putting links in your Instagram stories, liking and following other accounts in your niche, interacting with your users. You can find other useful tips on Google. Without these regular optimizations, you can not start with an Instagram followers app, because these apps mainly focus on driving followers and likes for your account. You still need high-quality content and engage with your followers.

Secondly, you do need an Instagram followers app to help you gain followers and likes automatically. But just use applications that can provide followers from a real Instagram account and can prevent your account from being banned by Instagram. If you don’t know which one is for you, you can try GetInsta. GetInsta can send you unlimited free Instagram followers and likes in a gentle way without any fake accounts. And all of your followers and likes will be sent in a reasonable time, organically and naturally.

If you are interested, follow the steps below to get started with GetInsta:

Step 1: Download GetInsta and install it on your device. For Android users, search GettInsta on Google Play. For iOS users, search Getinsup on App Store.

Step 2: Create your account on GetInsta app and login with your account. When you log in, you’ll get some coins instantly, with which you can buy followers and likes later.

Step 3: Add one or more Instagram accounts to get started.

Step 4: Select an Instagram account and publish a follower task or a like task for this account.

It will start to get free Instagram followers instantly. You can check the progress of the task from the task list.

Vishal Group Donates Sanitary Napkins And Partners With P&G And World Vision International

VG Foundation (Vishal’s Group wing for social activities), which is especially known for its Corporate Social Responsibility (CSR) and other social activities, recently donated sanitary napkins worth Rs. 1 crore with the aim of promoting basic health and hygiene among women. Vishal Group executed this initiative with P&G (one of the leading FMCG companies in the world) and World Vision International (a leading Humanitarian Aid Organization).

Women and girls around the country, especially those living in poverty, face the least access to proper health facilities. In spite of being of the most discusses topics in the world, it is still neglected. The progress of providing basic health rights to women remains slow. The aim of the VG Foundation is to make the women aware of menstrual hygiene and providing sanitary napkins to them with the goal of promoting basic health and hygiene among women.

“We all are aware of the side effects of not following the menstrual hygiene properly…it even causes death! But, sadly, there still some socio-economical taboo about using sanitary napkins. We at Vishal Group would like to thank P&G and World Vision International for joining hands with us in this initiative” said Ms. SajalPradhan, Lead – Water & Sustainability. He also added “We believe this is the first, but a firm step and we would be able to motivate and inspire women about the importance of health and hygiene during the period in a broader way in the coming days”.

About Vishal Group

Vishal Group is one of the leading conglomerates in Nepal engaged in several business sectors which include Banking & Finance, Manufacturing, Distribution, Automobile, Education, and Social Business. They are one of the major contributors to the economy and also one of the highest taxpayers of Nepal.

They employ over 10,000 people in Nepal and over 24,000 globally. The Group has now successfully built strong relationships with their global partners and the multiple prestige brands they represent.

 Notes to editors

For more information please contact:

Sunil Chhetri

Tel: 97715111104

Email: sunil.chhetri1310@gmail.com

Visit the newsroom of: Vishal Group

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