When you launch a marketing campaign, you hope that your business will become popular and many people will find the ads interesting. Unfortunately, things do not always go as planned. It is possible that the reverse happens. Instead of enticing potential buyers, they end up getting turned off. Although you don’t expect everyone to like the campaign, you don’t plan for things to get worse. These are the possible reasons why instead of boosting your popularity, the reverse might happen.
The information is insensitive
You need to be cautious with the information you put out there. Sometimes, in your effort to be funny, you end up offending people. Make sure that you think about all the words or even the photos you use in your marketing campaign before releasing them. Ask your other employees if they find the injected humour offensive. You can’t pursue a campaign that will most likely hurt your chances of boosting your company’s popularity.
You didn’t make any effort
When you release a marketing campaign, you need to ensure top quality. Whether you are going to post wide roller banners or publish a YouTube promotional video, you can’t settle for anything less. Give people the reason to at least view the ads and eventually buy. When they see that you didn’t even care about the aesthetic appeal or the quality of the content, they will not feel attracted at all.
There were tons of errors
Imagine putting up a roller banner riddled with spelling mistakes and grammatical errors. Instead of convincing people to buy what you offer, you end up pushing them away. They will think that your company is careless in all its dealings. If you couldn’t get the correct spelling in a banner, it could be worse with the quality of your products. Therefore, it helps if you proofread any information you put out there.
You used an inappropriate photo
Your ads need images to make them alive. It helps if you use exciting images of people using your products or symbols that best represent your brand. The problem is when you use a picture that doesn’t represent your brand and it’s also inappropriate. For instance, you might use one that contains sexy models when you are advertising to kids.
Another problem is when you use a stock photo showing images of people that are not representative of the target audience at all. You need to use original pictures and use real people as your models. Let your marketing team determine the appropriateness of the images, along with the other employees in your company.
You need to think twice before you post any campaign online or print any poster. You can’t take things back when they are already out there. You can apologise for the mistake, but people will already have formed their opinion of you. It might be tough winning their hearts back after breaking their trust. They will move on to other options.
