Brand awareness is one of those cornerstones of business that you likely know about long before you are ever in control of a company. However, once you are in such a position, the need to increase brand awareness becomes much more obvious. There are many ways that you can go about increasing awareness of your brand, but it can be hard to see which would be of most benefit and worthwhile for your particular company.
This can be frustrating, and it’s understandable that you’d want to focus your attention on a method that can achieve incredibly impressive results quickly, but this might not always be possible. Instead, focusing your attention on all of the options that you have can allow you to decide what’s right for your company, without restricting yourself to only one path.
The Right Marketing
You will not be at all surprised to hear that brand awareness all comes down to marketing. That being said, there’s also a good chance that you’re already marketing to the best of your ability, leaving you unsure of what you could do to improve further. In this case, the issue might not be whether you’re marketing at all, but how you’re doing it. If you’re sticking to the same methods that you’ve always clung to in the past, it might be time to move on and see what other methods of marketing can do for you.
Social media is always a strong foundation but reaching into other areas such as search engine optimisation (SEO) can help your brand to appear across a larger spectrum of the online world, making people, who previously had no idea you existed, aware of you and what you can offer them. Planting this seed can be a powerful step forward, and if you feel as though this is what you need, it’s worth seeing what an SEO agency Birmingham can do for you.
It’s normal for businesses to identify their target audience and to subsequently gear all of their content towards people who fall within that bracket. However, while you might have a good knowledge of who this audience is for you, it’s also important to recognise the value in reaching out to new audiences. This might be difficult at first, as such audiences will fall outside the reach of your usual modes of marketing, but this will just mean familiarising yourself on how to better get their attention.
For example, different social media platforms come with different user-bases, and if you’ve been sticking to one in particular for this very reason, shifting gears and expanding your sphere of influence to others might be what you need. However, you should also be aware of options like collaboration with content as a way to reach a new audience. In this case, being introduced to a new crowd through a source that they trust might increase your chances of being seen favourably, though it’s important to think carefully about who you work with, as you want people whose values align with your own.
Merchandising and Free Trials
An identifiable logo is crucial for strong brand awareness, so if you feel as though this part of your business is lacking, the first thing to do is go back to the drawing board and perfect your logo or talk to a professional designer who will be able to create one. Once you’ve done this, you can start to think about merchandise, and how simply having your logo on a variety of objects can begin to spread the knowledge of who you are and what you do. However, merchandising is not the only option – you can take this a step further through the concept of free trials.
At a glance, adopting this strategy might just feel like a quick way for you to lose money, but it’s important that you think about this in the long-term. The option of a free trial will provide people who previously had no intention of enlisting your services with a reason to see what you’re all about, and through this process, you have a chance to really wow them. If they walk away from this experience feeling as though they’d like to come back for more, you might have just found yourself a paying customer and the potential for word-of-mouth advertising. Furthermore, even if you haven’t, you’ve managed to reach someone who was previously outside of your usual audience, therefore increasing your brand awareness. This trial is even something that you could market and promote through your usual channels.