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Important Tax Tips for Charities

Charities have to deal with tax in a range of ways: claiming Gift Aid, handling VAT, paying tax on commercial income and managing PAYE and expenses. Taking care of all your obligations can be a highly complex business and often needs professional advice and assistance. To help, we have provided some useful tips that look at the main areas of taxation that charities need to deal with.

Managing Gift Aid

Gift Aid, whereby tax can be reclaimed on donations, is a vital source of funding for charities and can increase income by a very generous 25%. However, claiming Gift Aid can be quite complex. There are some forms of donation that do not qualify for Gift Aid, such as those from limited companies or made through Payroll Giving, and there are special rules for other forms of donation, like sponsored challenges, church collections or charity auctions. It is important, therefore, to seek advice about Gift Aid before you start to ask for it.

There are other important things to consider, too. You need to make sure that your Gift Aid forms comply with HMRC guidance and that every donor who is listed has completed a declaration. The declarations need to be kept safe, too, as you may be required to pay back any Gift Aid if they cannot be found.

Charities can now claim Gift Aid on some donations without the need for a declaration. The Gift Aid Small Donations Scheme (GASDS) is for cash or contactless card donations up to a maximum of £20. Again, there are special rules which apply and there is a maximum claim of £2,000 in a tax year.

Handling VAT

VAT can be complicated for most organisations, but even more so for charities. Depending upon the nature and size of your income, you may not be able to register for VAT which means you will not be able to claim back the VAT you pay. If you are registered, there are complexities around which activities you can and cannot charge VAT for. This status of being partially exempt can make handling VAT a challenge.

You will need to ensure that your different sources of income are applying the correct VAT treatment as some are subject to VAT whilst others are not. For example, if someone donates a piece of furniture, you do not need to charge VAT if you sell it on as a second-hand item.  However, if you upcycle it by turning it into something else, then it is liable for VAT.

There are other conditions regarding VAT that you should also seek advice about as you don’t want to make errors that can turn out to be costly.

Guidance on trading

Charities are allowed to trade in order to pursue their charitable aims, however, there are some restrictions when this is done to generate funds. Most importantly, they cannot engage in commercial trading that puts their assets at ‘significant risk’. When there is a significant risk, a charity must create a trading subsidiary through which to undertake their commercial operations. This way, if the trading subsidiary fails as a commercial venture, the assets of the charity are secure, provided it does not owe any money to the subsidiary or has given guarantees for any borrowing.

Setting up a subsidiary trading arm can have tax benefits. It can, for example, make Gift Aid donations to the parent charity and in doing so, lower or even negate any of its own profits which would be liable for tax. At the same time, accounting becomes easier when the trading and main charity’s finances are kept distinct of each other.

Administering payroll and expenses

Managing payroll can be both complex and time-consuming and often the easiest solution is to outsource it to an accountancy company with charity experience. However, even if you do, there are still a number of things you need to consider.

Firstly, you need to ensure that any payments given to employees which have not been processed through payroll are not liable for tax. In addition, if you have personnel who are hired as self-employed contractors but actually work for you more or less full-time, their employment status, as far as HMRC is concerned, may be that of an employee. If this is the case, you will be required to collect tax and National Insurance contributions. It is always best to check with HMRC about the status of your self-employed workers.

With regards to paying expenses, there are differences in how these are handled for employees and volunteers. Some employee expenses are liable for tax whereas volunteers are entitled to tax-free reimbursements of their out of pocket expenses, including the costs for travel between their home and the charity as well as for postage and telephone calls.

Summing up

As you can see from this article, dealing with tax is anything but straightforward for charities. In every area, there are various special rules and exemptions which need to be taken into account and if these are not handled correctly, they can cause problems with HMRC and impact upon your finances.

Hopefully, the information provided here will give you a better understanding of how to manage your tax responsibilities, however, if you need more advice from a company that understands the legal and accounting framework for charities, get in touch or visit our charity services page.

Elements to consider when organising an important corporate event

The events that your organisation holds can be a ‘make or break’ factor in its corporate success. Seminars, meetings, team-building weekends, corporate retreats and fashion shows are just some of the most popular corporate events, and every aspect of yours needs to be just right if you are to make the right impression on everyone who attends.

However, a successful corporate event that does much to cultivate new business does not happen by accident. It occurs as a consequence of savvy and well-considered planning. With this end in mind, here are just a few of the factors that you should think about when organising an event.

Why are you holding this event at all?

You should not be organising a corporate event simply because it ‘feels like it’s time we had another one’. If there is any vagueness about your event’s purpose, you will only attract a small number of stragglers, instead of the members of your core audience who will be instrumental in determining whether the event is a worthwhile use of your time and funds.

Every aspect of your event planning – from the choice of venue and caterers, right through to any entertainment and activities – should dovetail with a purpose stated clearly from the start.

Who are you aiming the event at?

Attempting to make your event appealing to as broad an audience as possible can be counter-productive, not least because it will force you to assemble a programme of activities on the day that does not even adequately cover any single attendee’s specific needs.

Yes, it is gratifying to be able to attract a long list of guests for your event. But you need to formulate a clear vision as to who the audience is for your event, and what value they – and you – will gain from it. This will enable you to tailor the event to even the most niche expectations.

Which venue ticks all of the practical and emotional boxes?

It is understandable that you will probably wish to select a venue that catches the eye, excites the senses and fires the imaginations of your attendees. After all, your choice of venue will say something – however unwittingly – about your brand and its values.

It’s therefore no surprise that so many organisations are enticed by the notion of hiring a chateau for corporate event days – and nor does your search for the ideal corporate events venue have to come down to a ‘head vs heart’ decision.

Our very own Château Bouffémont in France, for example, exudes all of the refinement and elegance that you would expect from a noble stone-built residence.

With its stunning crystal chandeliers and opulent decor on the inside and spectacular manicured French gardens on the outside, this chateau in the Montmorency Forest consistently captures hearts. However, it is also excellently equipped for corporate event days and is even well-connected, being situated just 30 kilometres from central Paris and 20 minutes from Charles de Gaulle Airport.

Careful consideration, research and planning are vital if you are to derive the maximum value from your firm’s next corporate event. That’s why you may also be interested in consulting the Taylor Lynn Corporation’s advice on what else your firm needs to think about when organising a corporate event.

Six Common Mistakes Landlords Make

Residential Tenancy agreement with pen and glasses on desk

Interested in becoming a landlord? From small units to large homes, renting out real estate you own can produce a steady flow of regular income, helping you generating income and develop wealth over the long term.

While being a landlord can be extremely rewarding, it can also be a major challenge, especially as a first-timer. From investment errors to practical oversights, landlords of all types can make a range of common mistakes.

Below, we’ve listed six of the most common mistakes landlords make, as well as tips to help you avoid making these errors if you opt to rent out your residential property.

  1. Not checking a tenant’s background

If your property has been sitting unoccupied for several months, it can be tempting to accept the first offer you receive from a potential tenant.

The problem with this approach is that you could end up renting your home to someone without a high enough income to pay the rent, or to someone with a lengthy history of late payments or bad renter behaviour.

Before you consider renting to anyone, make sure they have the necessary credit history and income to pay the rent. If you think it’s necessary, you can also pay for a background check to make sure your property is inhabited by a responsible, low-risk tenant.

  1. Neglecting to carry out repairs and maintenance

From cleaning the carpet to double-checking that the plumbing works as it should, it’s important to carry out regular maintenance between tenants.

In fact, failing to carry out regular repairs and maintenance is one of the most common mistakes new landlords make. On average, landlords in the UK spend between £200 and £1,000 per year on maintenance. If you spend less than this, you may not be maintaining your property properly.

It’s important to remember that avoiding cheap, minor repairs in the short term can often leave you with larger bills in the long term — a situation that any ROI-focused landlord should want to avoid.

  1. Assuming your property will always be occupied

If you’re planning to rent a property you’re purchasing with a mortgage, it’s essential to take a realistic approach to occupancy.

Unless your property is significantly underpriced (a major problem in itself), it will never always be rented. From a few weeks to a few months, there will be timed in between tenancies in which the property is vacant, meaning you won’t receive any rental income.

By planning ahead for empty, no-income periods, you’ll get a more realistic understanding of how profitable it is to be a landlord. This approach will also help you avoid using a mortgage that’s unaffordable — a common situation for first-time residential landlords.

  1. Not taking out appliance insurance

Are you renting out a fully or partially furnished flat, home or apartment? If so, it’s important to take steps to protect your investment, particularly the cash that you spend on appliances and furniture.

From TVs to home gaming consoles, many home appliances can be covered using a gadget insurance policy. If you’ve furnished your rental property with expensive, high quality furniture, it’s also worth looking into an insurance policy to protect it from wear, tear and damage.

  1. Not being available for the tenant

From time to time, your tenant (or tenants) could run into problems with your property, ranging from mail that’s addresses to you (or to a previous tenant) to questions related to the property that only you can answer.

If you’re difficult to contact, this can create a stressful experience for your tenants, as well as leaving you out of the loop on what’s going on in your property.

To make life easy for your tenants and stay on top of the status of your rental property, make sure your tenants can easily contact you over the phone or by email. Usually, a phone call is more than enough to solve most problems and keep you fully in the loop.

  1. Failing to insure your boiler and central heating

For a tenant, nothing is more frustrating than a rental property with a boiler that just doesn’t work properly. For a landlord, nothing is more frustrating than a damaged boiler, especially if it breaks in the middle of winter.

Boiler repairs can be quite expensive for you as a landlord. They can also be very inconvenient, with repairs often requiring an alternative heating system or form of accommodation for tenants.

One way to avoid the stress, frustration and cost of boiler problems is to buy boiler insurance for your rental properties. This way, you’ll be covered for the cost of repairs to your boiler or central heating system, if anything were to ever go wrong.

How Has Plevin Affected PPI Claims?

The payment protection insurance scandal has had an immense impact on the banks, as their total repayments to customers hit the £30 billion mark in January. The total figure repaid to consumers is likely to reach £40 billion before the PPI deadline in August 2019.

Lloyds Banking Group is the biggest culprit of mis-sold PPI. Its total payout is over £18 billion. But, other banks and lenders have certainly not come away unscathed. Building societies and shops offering store cards were also mis-selling the insurance to hundreds of thousands of customers. The Financial Conduct Authority (FCA) has set 29th August 2019 as the deadline for all PPI claims to be made with the appropriate bank or lender. This is to draw a line under the mis-selling scandal and encourage people to make a claim if they’ve been putting it off.

The FCA has even hired Arnold Schwarzenegger to be the face of the campaign. His recognisable voice is used with a robotic head in an advertising campaign, which is telling people about the deadline and asking them to make a decision about claiming PPI. Over 1.5 million people made a claim in the latter half of 2017. This is the highest number in four years, demonstrating that Arnie’s demands to “do it now!” is making an impact.

PPI was frequently mis-sold with credit cards, mortgages and loans, but it’s not unheard of for a PPI claim against an overdraft or car insurance, either. Bank employees were pressured into selling the insurance to consumers. In the worst case scenario, signatures were forged.

With the deadline looming, customers are being urged to act as soon as possible. Until the 2019 deadline, the banks will be busy responding to PPI claims, so the sooner you start, the sooner you will receive your money.

What is Plevin?

To add further pressure on the banks, the Plevin rule means even more people can now make a claim.

Plevin refers to Mrs Susan Plevin, who claimed PPI against Paragon Personal Finance. During the case, it was discovered that 71% of the PPI sale was a commission. The court ruled that this was a form of mis-selling and Mrs Plevin won her PPI case.

The ruling in this case opened up even more opportunities for people to claim PPI. For all future claims under Plevin, if over 50% of the PPI sale was a commission, this is classed as a form of mis-selling. Theoretically, even if a consumer was aware they had PPI, they might not have been aware of the high percentage of commission. Many more people have already made successful Plevin claims.

How Do Customers make a Plevin PPI Claim?

If a PPI claim has already been sent and upheld by the bank, consumers can’t make another claim under Plevin. But, if a claim has been rejected, consumers are able to try again under Plevin. Many banks had 67% commission on PPI sales and this was not disclosed to the customer. As such, thousands of more people are eligible to make a claim.

This means banks are facing even more claims and shelling out more money for those under the Plevin rule. If consumers want to estimate how much they could receive from a PPI claim, a PPI claims calculator can offer an approximate figure.

If you want to claim PPI because you believe that it was mis-sold to you under Plevin, do so now before the rush in 2019. Contacting the bank or lender directly is an option, but many successful claimants have opted for the hassle-free system of using a reputable PPI claims company, enrolling the help of dedicated financial experts to lead their case.

Top tips for launching a successful start-up

How to get your start-up off the ground

Launching a start-up is fraught with pitfalls – so many, in fact, that it’s unwise to experience them all for yourself. Luckily, there are plenty of people out there willing to offer advice, but how do you know where to start? Here, we outline five ways to ensure you get your start-up off the ground successfully.

  1. Have a plan

By which, we don’t mean, have an idea in your head of how it’s all going to work out, but actually sit down and write a plan. Write a description of your objectives and company values, set out what you plan to achieve in the first three to five years, and outline how you’ll get there. Next, forecast the first few years’ figures to give you an idea of what size loan you’re looking at. Finally, write a summary of the market and its demand, and detail how your offering will meet it.

  1. Get the money

The business plan is your ticket to obtaining the funding you need to get started. Without it, it’ll be hard to convince loan providers and investors that your idea is not only great, but also commercially viable. Investigate and pitch to a number of sources to secure investment and – perhaps most importantly – don’t blow it on fancy computers and a state-of-the-art office. You’ll need to make the money last until you’re seeing the returns.

  1. Define your brand

It’d be unwise to start marketing your business before you’ve got your branding down. It’s not just a case of getting a logo and a registered name; you’ll need to outline your company’s core values, decide on a suitable style and tone of voice for content, invest in uniforms if necessary, and define colour palettes. Once you have a cohesive brand, it’s time to get out there.

  1. Get out there

Which leads us nicely onto the next point – getting recognition. You can do this is a variety of ways, from attending conferences and trade shows, delivering flyers, advertising in the local press and engaging in social media. However you choose to market your offering though, make sure it’s via the channels that your target market engages with. Otherwise you’re just wasting money.

  1. Serve your customers

No successful business would be where it is today without a strong customer base. Aim to build repeat business by offering the very best service you can, consistently and on every single interaction. Whether you’re making a sale or dealing with a complaint, you should afford your customers the same level of courtesy and friendliness, and work hard to build their trust. It’s the only way to keep them coming back and – even better – advocating your brand.

A little help

If you’d like some help with the financial aspects of starting your business, speak to a specialist such as THP Chartered Accountants. With extensive experience in helping start-ups get going, professional accountants are well-placed to offer advice.

Working with a financial advisory service can help a business

It can be tempting to have a “do it yourself” attitude when it comes to business, especially when your enterprise is on the smaller side or is newly launched. But while it’s important to have a strong grasp of all business areas for which you provide leadership, it can be a mistake not to make the most of the specialist skills and experience of others.

Working with a good financial advisory service can help your business grow and succeed. It’s important for any business owner or start-up founder to understand the underlying principles of finance and business management, however, financial professionals can contribute much deeper industry knowledge and experience to help you make the best decisions and investments.

There are various types of financial advisory services and professional support available. Financial planners may specialize in a specific area or industry, or provide more general advisory services across sectors. They are certified professionals who are tasked with understanding complex financial products and solutions. By staying abreast of historic developments, ongoing trends, and informed projections they can help you navigate the market more effectively.

If you have specific ideas that you would like to explore with regard to growing, development, financing, or investments for your business, you can task a financial adviser with researching and reporting back on the benefits or drawbacks of all available approaches. They will use industry knowledge, specialist access to information, and certified advisory experience to investigate all available opportunities,

They may also be able to help you access exclusive products or services that will benefit your business. Asset management and stock brokerage are common services to receive help with, but certain types of financial products or solutions may only be available through the financial advisory service acting as an intermediary. They can also monitor your investments and other financial products, provide regular reports, and be empowered to take specific types of action in your best interest.

Another valuable benefit of working with a financial advisory service is peace of mind and legal protection. While some things are by nature volatile and subject to unpredictable gains or losses, such as investments, working with a certified professional adviser authorised by the Financial Conduct Authority gives a measure of legal protection. If you believe you are not receiving good advice or have been misled in any of the financial matters entrusted to your financial adviser, you can address that with the Financial Ombudsman.

It should be noted that, while there are avenues of legal recourse if you are unhappy with your financial adviser, you do need to ensure you work with a reputable, certified, and fully authorised financial advisory service in the first place. There are unscrupulous parties that may try to represent themselves as financial advisers without adequate experience, good reputation, or certification. It’s always best practice to do your research ahead of time, ask for references and visual confirmation of credentials, and avoid services that “cold-call” or otherwise approach you.

If you have strong industry connections, you may want to ask colleagues, mentors, or other members of your network for a referral to services they have used and found valuable. Reputable financial advisory services are generally well-known, well-established parties that can be confirmed by reputation. Shard Capital is a London-based independent financial services company that offers a wide range of expert services. It is relatively simple to research the offerings of such professional companies and assess their track record with various services such as investment management, capital markets, fund management, and institutional broking.

The right financial advisory service can help your business thrive, grow, make the most of its assets, and take advantage of the right opportunities. Knowledgeable, certified, and experienced advisers can help you identify goals and steps to reach them; research and recommend the best financial products and services to support your goals, access and manage investments, funds, or other brokerage services, and keep you abreast of market shifts and trends so you can shift strategy and approach as needed to make the most of your opportunities.

While it’s undeniably valuable to have some awareness of the market and a foundational grasp of markets, options, business targets, and other financial matters, a dedicated, certified financial adviser brings high levels of experience and skill to the work, as well as legal protection and peace of mind that is unavailable to an outside party. They can also provide access to financial products and services that are not otherwise possible to obtain. It’s in your best interests to find a reputable, experienced financial advisory service to take your business to the next level at the earliest opportunity.

How to Make End of Tenancy Cleaning a Hassle-free Task

Making a security deposit of a fixed amount is a universal thing while renting a property. This amount is a kind of safety deposit which is refundable at the end of tenancy (EOT) period. Although, the landlord reserves the right to withhold this deposit at the end of tenancy if any clause(s) of the agreement is(are) found broken. Amongst others, the end of tenancy cleaning conditions is a major cause of disagreement.

Facts you should know

There are some legal standardsbeing drafted in the tenancy agreement, but discretion canhold due to mutual understanding between the landlord and the tenant. Concerning this, the facts underneath will help you know what to expect:

  • As per Landlord and Tenant Act of 2004, the landlord has certain key responsibilities and tenants cannot be held responsible for all maintenance and repairs.
  • Landlord cannot force tenants to use professional cleaning services, unless otherwise being mutually agreed upon.
  • Law states that tenancy deposit is a property of tenant and during tenancy period, neither tenant nor owner has access to it.
  • In a perfect scenario, the owner can’t make any deductions from the tenancy deposit. They can only withhold it in case of disagreement or dispute. Once resolved, the complete amount needs to be paid to the tenant.
  • The deductions can only be made in the case,
    • Tenant agrees
    • Dispute resolution
    • If court orders

For a hassle-free EOT cleaning

In the United Kingdom, insufficient after tenancy cleaning leads to about 56% of deposit disputes in the country. While moving in, if the property was handed over after being cleaned, it is expected same from you when your tenancy period ends. And believe me, it is a task that needs your complete attention. Regular moping and dusting will prevent unrepairable and costlier depreciation of the house and other issued stuff. Though there are some hard to control cleaning such as mold.

Just so you do not face the chaos, this is how you can prepare yourself for the moving out day, with undisputed security deposit:

  • While occupying the property, read the tenancy inventory report carefully. This will help you compare the state of the property during your course of living.
  • Faults in the provided infrastructure, systems, furnishing, etc. must be immediately informed before they lead to irreparable damage.
  • There are frequent inspections of the property by the owner or the property agents. Make sure you point out all the damages or leakages. It is also necessary that all these damages and repairs be pictured and documented.
  • Tenant must invest time in the frequent& rigorous cleaning of refrigerators, cupboards, gardens, windows, bathroom tiles for molds, etc.
  • As tenancy approaches expiration, an end of tenancy cleaning checklist is always a good idea.
  • If you decide to use professional cleaning services, do not forget to take a receipt of the service.

Disagreements can happen but with little organization and knowledge, the unpleasantness can be avoided. What’s fair, needs to be accepted from both the sides.

Options Trading In Forex

A forex exchange option also referred to as a currency option is a financial derivative that gives traders the right to sell or buy currency pairs at a determined price (strike price)on specific days (expiry date). The options are either call or put options. A call option gives the trader the rights to buy the currency pairs while a put option gives the trader the right to sell.

A currency CFD trading is driven by the factors that drive the currency pairs. These factors include interest rates, macroeconomics, geopolitics, inflation expectations and also data like GDP, unemployment as well as business and consumer confidence surveys.

There are two options styles, European and American. The European options can only be used on the date of expiry while the American options style can be used at the strike price at whatever time before the expiry date.

How Forex Options Are Traded

Traders taking part in options trading can make use of (delta, gamma, theta, rhio, and Vega) otherwise known as the ‘Greeks’, as a way to judge the rewards and risks that come with the options price as it would be done for equity options.

An option buyer’s risk is limited to the option buying cost known as the premium. For an option seller, they face potentially unlimited risks but the premium received makes the profit fixed.

Why Should You Trade Forex Options

The most common reason given for trading forex options is to fix short-term spot forex hedges. For instance, if you want to purchase AUD/EUR but think there may be a short-term decline in price, you can go for an AUD ‘put’ option which ensures you profit from the decline and still maintain your ‘buy’. It is also possible for you to sell AUD/EUR ‘short’ the very same time you buy.

There are numerous strategies that can be made use of when it comes to options trading contracts. You can make use of spread strategies used in equity options, which include straddles, vertical spreads, butterflies, and condors.

Forex options can be sold or bought. The prices are usually derived from the currency base. The currency base is simply the first currency in the pair. If the first currency price is moving upwards, you can buy calls and sell puts. However, if the first currency price is moving downwards, you need to sell calls and buy puts.

Accessing Forex Options

Forex options trading contracts are available through OTC (over the counter) market. They are completely customizable and expire at any time. When you go to a spot options market, buying a ‘call’ automatically means that you get a ‘put’ too. For instance, traders can buy one option to get the right to purchase an AUD/USD lot at parity (or 1.00) in 3 months. This becomes an ‘AUD call/USD put’ trade option.

Forex options trading contracts can also be accessed via regulated exchanges which are forex future options. This makes it a simple call or put. Regulated exchanges forex options offer the trader different expirations as well as quoting options with maturities that are standardized. When a trader chooses to trade options on the exchange, the options are availed in ten currency pairs. All the pairs involve the USD and are also settles in dollar cash.

Advantages of Options Trading

Cost efficiency – forex options trading come with a high leveraging power. It is possible for the trader to get a forex option that almost identically mimics a currency position only that the option comes with huge savings.

The risk is less – there are numerous times that traders can use options as a way of reducing risks. They are also less risky for an investor since they only require putting in a very little amount of money as capital.

High return potential – options trading is preferred and loved for their high percentage returns. With options, it is possible to make as much as you put in as capital.

It is a strategic alternative to trading forex – options trading offer the investor various alternatives for investment.  You can use a few options to recreate numerous variations and all have almost the same potentials in profits.

5 cost-effective ways to impress buyers

Trying to sell your beloved house can be a stressful business, especially if you want to close the deal quickly. To help the process go smoothly, it’s crucial that you make the house as appealing as possible to potential buyers. Here’s how.

1. Evaluate exteriors

Nothing makes a better first impression than a well-kept house exterior. Go outside and look at your front garden, fence, front door and porch – does any of the above need fixing or refreshing? If you consider your house to be in perfect condition, you might want to proceed with some minor works like removing dead debris and cutting back overgrown shrubs.

2. Declutter

When selling a property, no area is safe from the gaze of a serious house hunter. Having said that, the potential buyers are not interested in seeing your personal belongings like photos, but are concerned about the space instead. To make it more spacious, make sure that you properly clean and declutter your house to make it appear larger, brighter and warmer. If you need to store your personal stuff somewhere for the time being, avoid putting them in one of the rooms and opt for a local self-storage instead.

3. Refresh

If you feel like your worn, stained carpeting needs a bit of love then now is the perfect time to get it replaced. Think that your walls need a fresh lick of paint as well? Great, just make sure that the colour is bright and neutral so the buyers can move in immediately. Minor changes won’t cost you a fortune, but can make you some good profit and allow you to close the deal faster.

4. Define

The most important thing for every home hunter is an ability to picture his/her living in the house, so make sure that each room is well prepared and free of any personalised things like posters. Prior to arranging any viewings, you should also go through your place to ensure that each space highlights its purpose – for example, the dining room is more likely to impress your visitors if decorated with a family table rather than paperwork or gym equipment.

5. Use Scents

A good smell can create a relaxing atmosphere and encourage buyers to spend time in your property – especially if is homely and brings memories. To upsurge your chances of selling your house quickly, welcome the potential buyers with the scent of baked fresh bread and brewed coffee or, if you‘re in a rush, opt for a zesty fragranced spray instead.

Why might a corporate video benefit your business?

Whatever the sector in which your business operates and type of customer base it is aiming to build, you shouldn’t look past the promotional merits of video.

Research vindicates the theory that video can engage viewers surprisingly effectively. However, your company might still have held off thoroughly investing in the medium – perhaps out of misconceptions about how effective or easy-to-make videos can be. Allow us to enlighten you…

Information imparted via video is easier to remember

As explained in an Entrepreneur article, molecular biologist John Medina has claimed that video can have a much more powerful effect on human memory than audio alone.

To be more precise, Medina has said that, should a human hear some information, 10% of it will still be in their memory three days later. However, that percentage rises to 65% if the person simultaneously hears information and views an image, as video improves information processing.

Online video is widely watched

The Next Web has shared various figures shedding light on the wide reach of video. These statistics include that, each day, 55% of people watch online videos, while mobile is the platform through which 90% of Twitter videos are watched.

Company videos are especially popular with Millennials. Entrepreneur reports that, in surveys, 70% claim to watch such videos while online shopping – and, thus, yielding their major purchasing power.

A team effort can result in a big success

Before they buy anything from your company, a client will want to see that it has the same values. By gathering various employees for a team video, you can help give a client an insight into your company culture – and, if they like what they see, they could be more tempted to proceed.

Furthermore, for your company, filming team videos can be a lot of fun. Even just planning for it can develop camaraderie – and that could fuel excitement that lasts right through the video’s production.

Your company could become easier to find in search engines

A corporate video can help strengthen your company’s SEO – search engine optimisation – profile, especially if that video will be posted on YouTube, as explained in a LinkedIn article.

When you do this, you can anticipate search engines more easily coming across the video and giving your business higher rankings in the search engine’s results pages. Basically, as a result of all of this, your company can become more easily noticed online.

An effective video can be delightfully cheap to make

In the last decade, mobile phones and tablets have been muscling out desktop and laptop computers in popularity not just as content consumers, but also as content makers.

This certainly holds true in the realm of video. Prices on such devices have dropped over time – meaning that, today, you don’t need to spend too much money to pick up a phone or tablet with which a small HD video camera has been integrated. Nonetheless, if your video-making skills are not quite up to scratch, The Mob Film Company could assist.

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