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A Guide To Buying Property – How Not To Miss Things

On paper, buying a property adds up to a relatively simple process. In reality, it typically turns out to be nothing of the sort. With dozens of equally important considerations to factor in, it’s common for at least one or two things along the way to go overlooked.

So for those planning ahead or already in the process of buying a property, here’s a quick ten-point checklist covering the most important things not to miss:

1. Establish Your Goals 

First up, you need to think carefully about why it is you’re buying a property. A stepping stone to a larger home? An investment to make money long-term? The intention to eventually let your property out to tenants? Carefully consider tomorrow, not just today.

2. Consider Your Budget

In addition, you’ll need to be realistic with how much you can spend. This means factoring in deposit requirements, interest rates, potential overall borrowing costs and so on. Don’t make the mistake of stretching your finances to breaking point – you may live to regret it.

3. Explore Funding Options

Remember that there are countless funding options to explore beyond typical High Street mortgages. Examples of which include bridging finance (aka bridging loans), development finance and a variety of specialist secured loans for property purchases.

4. Research the Market 

80% of a property’s current and future value may be determined by its location alone. Even if you’re completely blown away by the property itself, careful market research should be carried out before making any important decisions.

5. Find the Right Property 

In addition, the intended purpose of the property will determine whether or not it’s the right property for you. If you’re planning to rent out or sell your property, you need to consider the requirements, preferences and expectations of those who will be living there, as opposed to your own.

6. Enlist Support  

Expert support should be sought from the earliest possible stage, in the form of an independent broker or financial adviser. This will help steer your decisions in the right direction and provide access to the best funding options on the market.

7.  Remain Objective

Don’t let your emotions get the better of you – try to make your property purchase decisions objectively and strategically.

8. Seek Pre-Approval

Rather than wrecking your credit score with failed applications, it’s good to seek pre-approval where possible. Again, an independent broker can help determine your eligibility, prior to formalising your application for funding.

9. Plan for the Unexpected

Carefully consider whether you’re in a strong enough financial position to weather any eventuality that may come your way. Circumstances often change quickly and without warning – are you confident you can keep up with your repayment obligations long-term?

10. Be Patient

Last but not least, it can be tempting to dive head-first into a property purchase after finding your perfect home. Unfortunately, rushing things can be a recipe for disaster. Take your time, consider your options carefully and listen to the advice of your independent adviser. It could be the most important decision you ever make – it’s not the time to be making rushed decisions.

A Brief to Custom Product Labels for Businesses of All Shapes and Sizes

Product labels plays a pivotal role in any product’s marketing and advertisement mix and it is pretty important to a brand’s identity and perceived integrity not to rush or scrimp on them. That little bit of extra quality on your print finish can make all the difference. The cost implications of opting for premium label printing over a cheaper service are not significant. Some label printing companies, like label.co.uk for example have label calculators on their websites, so you can look at the cost differences between different finishes, sizes, quantities etc.

Make sure you factor in delivery cost as well as this will also have to be factored in when calcuating your final cost per unit.  

There are few of the key factors that should always be kept in mind when designing your own custom product label and they are as follows.

  1. The look and feel of your product label will make all the difference to your product’s shelf appeal. Those initial seconds are your opportunity to make a great first impression
  2. Even if a customer doesn’t pick up your product, making your design memorable and distinctive gives your product a greater chance of sticking in the mind of shoppers. They might not be in the market for a product like yours now, but you want to be first in mind when they are
  3. Many targeted customers subconsciously make a judgement on the quality of a product based on the look and feel of the label. This is why it is recommended to always go for the best quality printing, material and finish you can afford        
  4. Be clear and concise. Don’t clutter your label with non-essential information – that stuff can be saved for your website.

Your label provider can be much more than just a silent supplier. The larger label companies work with manufacturers of a vast array of products and packaging style. Their experience in working with a multitude of brands and seeing what works and what doesn’t is invaluable knowledge that you can tap into.  In those scenarios your label supplier becomes more of a partner and an advisor – afterall, they’re the guys with the expertise so it makes sense to ask their advice.

Despite the retail sector in the UK experiencing a downturn, custom printed product labels are in high demand these days. The growing craft food & drink industries, CBD products, vitamin supplements and plant-based dietary foods are all fuelling demand for label printing and despite the fact that many of these products will be sold purely online and never actually see a physical shop shelf, the same rules of shelf appeal apply.

How Loans Impact Your Credit Score

Throughout the UK, many consumers use personal loans to cover financial needs. It is estimated that one in four consumers have a loan, with an average balance of £10,000 and a repayment term of four years. The reason behind the popularity of loans is due in part to the predictability of both the cost of borrowing and the repayment term. Loans come with a fixed interest rate and a known repayment time frame, making it easier to budget for this type of financing than a credit card. In recent years, several lenders have also made it easier to get a loan through online and non-traditional platforms, putting some power back in the hands of consumers in need of financing.

Although loans come with unique benefits compared to other credit accounts, there are several aspects of getting a loan of which borrowers need to be aware. Many people overlook the fact that getting a loan has an impact on credit scores, which, if not managed correctly, can make it difficult to get access to additional or different financing in the future. Here are a few ways loans impact credit scores among borrowers.

Impact of Loan Applications

Anytime a new finance account is applied for, the lender extending credit to a borrower performs what’s known as a hard credit check. This credit check allows a lender to scan an individual’s financial history, including types of accounts, payments due both now and in the past, and the frequency of loan or other credit applications. Because there are so many different lenders offering loans both online and in-person, borrowers may be inclined to apply for several different loans at once to ensure they receive the best financing terms. Unfortunately, each application submitted to a lender results in a hard credit check, which ultimately lowers one’s credit score.

According to a finance expert with Money Pug, a site used to compare the best loans, there is no longer a need to submit multiple applications to various lenders. Instead, potential borrowers can use a comparison site to see what loans are available, with specific loan amounts, interest rates, fees, and repayment terms. Instead of applying multiple times, loans can be reviewed without the need for a hard credit check. This small step keeps the negative impact on credit scores muted for savvy borrowers.

Loan Repayment and Credit Scores

In addition to the immediate impact on credit loan applications have, borrowers also need to be aware of the long-term implications of loan repayment. Each monthly payment that is made to the lender for a loan is reported to the credit reference agencies. The details of each loan payment are then used to calculate one’s credit score. If payments are missed or submitted later than when they are due, this can have a negative impact on credit. Late or missed payments remain on a credit report for several years, and this indicates to future lenders that a borrower may not be a good candidate for other credit accounts or financing.

Access to Future Credit

Taking out a loan can be helpful in covering financial needs that exceed what may be available in savings. However, because loans are reporting to the credit reference agencies, a borrower’s ability to get access to new financing for a different reason may be limited initially. Even when loan payments are made on time and as agreed, obtaining credit for a large financial need such as a mortgage for a home purchase may become a challenge. Mortgage lenders want to feel confident that a borrower is financially prepared for a large monthly payment. Having a loan payment on one’s credit report is not likely to remove all possibilities for getting approved for a mortgage, but it may cost the borrower more in the end. Lenders can increase the rate charged for a new loan if there are other debt obligations owed, as listed on one’s credit report.

Loans can be a smart way to finance needs that arise without much warning, but it is crucial for borrowers to recognise the impact a loan has on credit. Taking small steps like comparing loan providers without submitting multiple applications helps tremendously in keeping the negative effects of a loan to a minimum.

Flipping marvellous: property investment in the world’s most desirable areas

If money were no object, where would you like to live? Many people still dream of winning a million pounds and buying a nice place in the country, but to the mega rich, things look very different. What’s more, many of them got that way through investment and they see property as another thing they can invest in. If you thought that you did well by making £20,000 off your last place when you fixed it up and sold it, then wait until you learn what people are making from flipping homes in these fabulous locations.


Monaco is not only the world’s most expensive city to live in, popular with royalty and A-list film stars, but it’s also the site of the world’s most expensive penthouse, a glass and steel construction that sold for £298m in 2015. Property averages over £46,000 per square metre, and many properties in the Mediterranean city state are bought primarily as investments and used only as holiday homes.


London has been in the top ten most expensive cities to buy property in for the past decade, but the dip in the value of the pound after the 2016 Brexit referendum saw a still more eager flood of investment as foreign buyers took the opportunity to snap up prime pieces of real estate. Prices run as high as £160m and are expected to rise in the long term no matter what happens next. Many are owned by corporations, which can afford to wait.

Hong Kong

With its thriving economy and key position at the centre of multiple trade routes, Hong Kong is another area that seems destined to keep growing at an impressive pace. Properties here can fetch as much as £3.45m, but it’s the land itself, rather than what’s built on it, where the real value is. As a result, many investors buy older homes in order to knock them down and build flashier modern ones.


The Côte d’Azur has always been a favourite haunt of the super-rich, and nowhere more so than Saint-Tropez, where the steady growth of an already impressive luxury property market has attracted numerous investors along with stars such as Giorgio Armani and Brigitte Bardot. A wide variety of property types are bought and resold here, including beautiful coastal villas with prices in the £70m range.

Kuwait City

With one of the strongest economies in the Middle East, the Kuwaiti capital sees properties trade hands at very high prices. Fajr Al-Rajaan, daughter of the banker Fahad Al-Rajaan, recently bought a house there for £6.45m – almost twice what it cost when last sold in 2015, with the seller’s profit much higher than the cost of the upgrade. With new political stability seeing investor confidence in the country grow, Al-Rajaan’s profit on selling may be even higher.

New York City

There’s huge variation in the cost of homes in the Big Apple, but Manhattan apartments, especially if they have Central Park views, can fetch as much as £218m. This is highly attractive to investors, who can make a lot of money from fixing up the city’s older buildings as the enclave of the wealthy gradually expands outwards. As the location of choice for many of the world’s wealthiest corporations, this is a city with lasting appeal.


A high-end apartment in Tokyo, known locally as an “okushon”, can sell for as much as £3.85m, and despite the difficulties that the city has had since the 2013 tsunami, these prices have only continued to rise. With real estate prices under pressure right across Japan, this shows no sign of slowing down. The absence of any restrictions of foreign ownership of Japanese properties makes the city all the more attractive to investors.

San Francisco

For some investors, the risk of things going wrong is part of the attraction. Properties in San Francisco tend to change hands quickly because, after all, nobody knows when the big earthquake will come, and coastal erosion has resulted in some very expensive homes simply crumbling into the sea. Nevertheless, they still reach prices as high as £35m, and refurbished older buildings with all the trimmings are among the most attractive to the public.

House flipping in locations like this can make more money than most of us will earn in a lifetime. If you get the chance to visit them, then you’ll understand why – and you’ll have the chance to see some of the amazing properties that investors get so excited about, at least from the outside.

Cauta Capital explains why corporate bonds are a good investment

Cauta Capital discusses why corporate bonds are a good investment and how they compare to shares.

The dilemma facing investors is usually which assets to invest in – shares, property, bonds? And there is no simple answer. It depends on your portfolio, your financial status and what you need the investments for.

Often, a mix of assets are the best bet. Holding a portfolio of different investments means that they’ll work for you at different times, depending on external forces such as interest rates.

When shares topple, often Government or corporate bonds work out better, for example. This is standard diversification for investors. Here’s why corporate bonds are a good choice as an asset class diversifying away from equities.

How does a corporate bond work?

The easiest way to think of a corporate bond is as a business debt. If a company needs more money, either to expand or for other activities, then the traditional choice is a bank loan. However, over recent years, corporate bonds have become a viable and useful option for companies. This is when they issue a specific bond for investors to buy at a set rate of interest (known as the coupon).

If you’re wondering why a company would choose to do that, think about the interest they would have to pay a bank on their loan. By selling bonds to investors, they can get better terms.

What do investors get?

A regular interest payment, which is known as a coupon in financial circles, is paid regularly. This is usually once or twice a year but varies from bond to bond. You’ll get this for the whole lifespan of the bond, at the end of which, you’ll get your initial investment amount back.

The rate of interest on a corporate bond is decided by the company and is based on various factors. How long the bond’s duration runs for is a major part of this. In general terms, the longer the bond duration, the higher the rate of interest. Investors are essentially rewarded by investing for longer time periods.

The kind of company the bond issuer is will also play a factor. If it a long-established, trusted company or bank, then it’s considered lower risk. On the flipside, if the company is small, new or unstable, then the risk to the investor is much higher and therefore they’d expect higher interest payments.

This is why Government bonds tends to pay low interest rates as they are considered extremely safe for investors to pay into. In theory, a Government is far more likely to always be able to pay the investor their money back, when compared with a company in the private sector.

How can an investor work out the risks?

There are various ratings agencies that are designed specifically to help investors understand the risk of the corporate bond they’re considering. Agencies including Fitch and Standard and Moody’s assess the bond’s quality and consider how likely the company is to default on the bond. They each have their own scale, but will be similar to an AAA rating for the highest standard of company bond, down to E for a ‘junk’ bond, that is, one deemed more likely to default.

Corporate bond investors will benefit from being high up on the list to get their money back, should the company fail. They will come before shareholders, for example, who directly own parts of the company and are generally the last to be compensated in these circumstances.

Why invest in a corporate bond instead of shares?

There is always a trade-off for investors in terms of risk and reward. Over lengthy time periods, shares will generally return more than bonds. But they are also higher risk.

Since 2000, global corporate bonds have grown by 5.4% annually. Compare this with global shares, which have grown at 6.5% annually over the same time period, and the gap between these two different investment options is not as wide as it once was. These figures are based on the MSCI World Equities Index and the Bank of America ML Global Corporate Bond Index.

Having said that, these figures should not be relied upon for future decisions, as past performance has no bearing on what could happen in the future.

Because corporate bonds have fixed interest payments, they offer investors a smoother, more predictable investment than shares. Long-term gains over 20 years might look good for shares, but they will be subject to many erratic dips and rises along the way. So, it partly depends on how much nerve an investor has, and how much volatility they can deal with.

Over the last ten years, the real return (this includes inflation) on both UK and US corporate bonds has been 2.5% and 4.2%. Shares, on the other hand, have been 2.3% and 4.9%. This is because of the extreme ups and downs caused by the global financial crisis in 2008. Shares had fallen in that year by 40.3% from 2007, due to fears of widespread economic collapse. By 2009 they were up again by 30.8% as fears died down. Corporate bonds during the same market fluctuations fell only 4.7% and went up by 16.3%.

Bonds hold their form better than shares, are more predictable, more reliable and work well in a diversified portfolio in particular. There is no guarantee in the world of investments, but it’s reasonable to think that corporate bonds are relatively stable. As such they can smooth out an investment portfolio during tough times.

About Cauta Capital

Cauta Capital is a UK-based company, investing in asset-backed property developments, secured joint ventures and private equity projects.

Starting an Online Business? Learn Why Mindset is Critical from the Start

While it might not be a nice image to consider, the fact of the matter is that the majority of businesses fail within the first two years. This is even more relevant when referring to the online community due to rife competition and the transient nature of many websites. Although many technical reasons could be to blame, even these tend to stem from incorrect preliminary approaches. This is why embracing the proper business mindset is critical if you hope to enjoy long-term success. What type of attitude separates the winners from the losers? How might technology be able to play a powerful role? If you are interested to learn how to start a business that will produce viable results, the information found below will be quite useful.

All About a (Realistic) Sense of Optimism

There is a massive difference between idealism and realism. Idealists believe that their business will succeed simply as the result of a novel idea. Realists appreciate that hard work and dedication are just as important. This is not to say that one’s sense of enthusiasm should be dulled, but rather that initiating a venture with both digital “feet” on the ground is always important. 

Optimism should also be tempered with resolve. After all, the best things in life come to those who are willing to put in the effort. It is therefore wise to erase these perspectives from your overall mentality:

  • I will achieve meteoric success within a short period of time.
  • The products will sell themselves with the right amount of exposure.
  • A website only requires a few hours of work each week.

Many stories involving online retail success focus upon the end results as opposed to the preliminary efforts. Be prepared for hard work and the occasional setback. View these as learning experiences as opposed to stumbling blocks. If you are able to adopt this mindset, success will become much more of a reality.

Maintaining Your Momentum at All Costs

It is one thing to begin an online venture with enthusiasm and forward momentum. It is an entirely different concept to maintain such emotions when the going gets tough. The ability to embrace a stalwart attitude will often define the difference between success and failure. However, there are also many utilities and tools which have been designed to provide you with a head start from the very beginning. 

Professional e-commerce providers such as Shopify specifically cater to entrepreneurs, freelancers and others like yourself who have a firm vision in place. You will be able to leverage the power of numerous secure payment gateways, straightforward website design techniques and stellar levels of customer service if you happen to encounter a problem. In other words, you are no longer forced to become a coding or web design expert before your dream becomes a reality.

Psychology plays an important role within any business venture and the best way to avoid potential mistakes is to become aware of their existence.

You can easily maintain the right market analysis

To deal with the system, we all have to be adaptive to everything. No matter you are doing a job or maintaining a business, there will be rules. Or sometime, you will have to make some schedules and rules for your profession. But the proper performance will be possible only when the traders can manage some good performance. With the rules which you have made, there will have to be some good management. From there, the traders will also have to think about some proper strategies. Anyway, we will have to talk about some good performance in the Forex trading business. We all will have to do some proper work for our trades. And that will be possible with proper risk management. There is one thing which does not come to most of the novice trading mind. We are talking about market analysis. To manage some good income, the traders need good market analysis, as it will give you some proper trends. From there, good pips will come to your trades. But first, there will have to be some good thinking about the management of the working processes involved.

There will be less risk needed for the trades

To make a superior trading business with proper market analysis, the trading mind will have to be free. It will need to learn about the volatility of the marketplace. Moreover, there will be some good setups coming out of the proper market analysis. We are talking about using the Fibonacci retracement tool for some good management of the stop-loss and take-profit levels. In that system, the traders will also need some help from the trend lines. Without that, there cannot be too much worry for the trades. In the system of trading, there will have to be some good thinking of the management. Most importantly of all, the concept of controlling your trades will also have to be there. In this business, it is not so hard to manage. Just think of the most minimal reference from the risk per trades. About micro or nano level lots will be good for your trades. Also, try to use the leverage system minimally.

Use the price action signal

There are many ways to find profitable traders in this market. The successful traders in the United Kingdom prefer price action trading strategy as it allows them to analyze the important variables with an extreme level of precision. Being a price action trader, you must have access to the best online trading platform like SaxoTraderPro so that you get a precise price feed. Stop thinking about the low-quality trade setups and learn price action trading to adapt yourself to this dynamic market.

A good trading mind things mostly about pips

With some simple risk per trade, it will be easy for the traders to focus. But there some defects still remain. We are talking about the income from the trades. The risk will be controlling your performance with bad influences. With improper intentions, the traders will ruin their own businesses. The concepts of overtrading and micromanaging will come to the trading business. None of those are good for improving the quality of trading. You will also not be making some good income too. So, it is not so good for the right trading performance. You can handle that kind of business with the correct focus. We are talking about aiming for the pips from the signals.

In the system, you cannot win most of the time

There will be more help from the right ideology of the trading business in Forex. What we are trying to say is, the losing trades will be more in number. All of the traders (even the experts) will have to get some improper executions with poor signals. That is why the trading mind will remain intent on saving the trading capital.

Heating Oil: The Most Effective Way Of Heating Your Home And Office

Why is heating oil becoming more popular for homes and businesses across the country?

There’s nothing quite as uncomfortable as a cold office or living space. You spend about 8 hours per day sat at that desk and when you get home, another chunk of your day is spent relaxing on your sofa. The last thing you want is to feel a sense of dread and a wave of cold wherever you go. In winter, your home or office may take an age to heat up, and it’s about time things changed.

Where energy sources are concerned, people are often confused as to which is the best option for them. Is it affordable? Is it kind to the environment? What is everyone else using? With so many questions surrounding the topic of fuel and which is best, it makes sense to discuss the advantages of a hidden fuel gem; heating oil.

Why is heating oil the perfect way to heat up your home and office? Here are the advantages of this type of fuel and how you can ensure you’re saving money and energy in the process.

What is heating oil and how does it work?

Over 1 million homes in the UK are not connected to the national gas grid, meaning that they use heating oil or other means to heat their homes. The oil is used as a fuel for boilers and is usually stored outside in a tank. The fuel is delivered by road from a supplier, who will fill up your tank as it needs it. What’s even better is that it’s an affordable investment. Check heating oil prices for an idea of what you can expect.

An oil boiler is needed for heating oil to be used, but even then, doing so give you a whole host of benefits. What are the advantages of using this type of fuel in your home or in the office?

It’s safe.

The biggest benefit is that it’s completely safe. It won’t burn in a liquid state, only when it evaporates. The oil needs to be heated over 60 degrees Celsius to burn. It’s also non-explosive, so you can feel completely safe in your home or office.

You have a regular supplier.

Refilling your tank when it’s needed is easy. There are multiple suppliers around but by reordering from the same supplier, you’ll probably get many more benefits than if you changed for each order. However, saying this, you do have the freedom to buy from multiple suppliers if you wish. As with all things, prices can fluctuate, so doing your research is sensible.

It’s cheap.

As we mentioned earlier, heating oil is one of the cheaper ways to heat up your home. However, if you feel like you need a little more security, there are payment plans available to ensure you’re not left out of pocket. This means you can manage your oil deliveries as best you can, within your own budget.

Better performance.

Heating oil burns quickly and at a higher temperature, meaning its performance is much better than that of natural gas and electricity. Because of this, your home or office will be heated much quicker for longer. To get this sort of a result using other sources, it would take much longer, making it more expensive.

For a warmer home and office, heating oil is your best bet.

If you want a new way to heat your home that is packed full of advantages, heating oil is the way to go. Keep these advantages in mind when you next discuss fuel options for your home or at work and you’ll be in a better place to make the right decision. How do you heat up your office at work or your home day-to-day? Share your experience in the comments below.

This post was in collaboration with Rix, heating oil and fuel suppliers in the UK. For more information about their services or to request a quote, visit their website: https://www.rix.co.uk.

UniFi AC Lite, Pro, Long Range – Which model to choose?

UniFi considers being a revolutionary WiFi device that connects undertaking performance, with no time scalability and a major management governor. UniFi AC Dual‑Radio Access Points have a refined industrial and wonderful design and can be easily installed utilizing the involved mounting hardware.

UniFi considers being a revolutionary WiFi device that connects undertaking performance, with no time scalability and a major management governor. UniFi AC Dual‑Radio Access Points have a refined industrial and wonderful design and can be easily installed utilizing the involved mounting hardware. The UniFi AC Lite takes advantage of the newest WiFi technology and is perfect in price.

The new and fresh aerial styling suggests a long-lasting protection area. High transmit power is the best for being in touch with distant costumers.

The UniFi AC Lite AP gets 5 x the performance of the UniFi AP. The UniFi AC Lite AP advantages include:

1.      Cleaner design

2.      Possible to scale undertaking for WiFi control

3.      Compact design

4.      Great speed

5.      Cost-effective

It has new and fresh redesigned UniFi Controller. The UniFi AC Lite is strong and ideal for high-hardness costumer developments demanding poor latency and high up time performance. The UniFi virtual control plane gives a great opportunity for no time scalability under a single major controller.

Differences between UniFi AC Pro and UniFi AC Lite

The Ubiquiti UniFi AC Pro differs from Ubiquiti UniFi AC Lite a little bit. It is more expensive then Ubiquiti UniFi AC Lite.

The UniFi AC Lite is a unique device, which is generally for such conditions, where is a necessity of broadcasting a WiFi signal, utilizing high antennas. It has the greatest range of approximately 600 feet. However, the rest devices broadcast only up to about 400 feet.

Nevertheless, there’s an important thing to pay attention to WiFi is a two-way street. More devices, mainly small devices, such as phones, don’t have the transferring opportunity to transmit 600 feet backwards to the AP.

The UniFi AC Pro, however, has border up to 400 feet. It has a faster velocity. UniFi AC Pro 

UniFi AC Long Range

UniFi AP AC LR has a meaning of Long Range. The innovative antenna design suggests a long-lasting protection area. High transmit power is the best for being in touch with distant costumers.

It differs from UniFi AC Pro and UniFi AC Lite with these features:

  1. Differs with its weight
  2. Differs with its dimensions
  3. Differs with supports
  4. Differs from UniFi AC Pro with a strong method
  5. Differs from UniFi AC Pro with strong supply
  6. Differs from UniFi AC Pro with Max. power consumption
  7. Price is medium and lower compared with UniFi AC Pro

UniFi AC Long Range is a little bit similar to UniFi AC Lite. Assessing the UniFi value proposition for home utilizers is a complex task, and everyone is going to have a different set of requirements and conclusions. However, the advantages of all UniFis involve:

  1. Configurability
  2. Easy mesh configuration and scale-up
  3. Solid performance, even when roaming
  4. Reasonable prices
  5. Comprehensive logging and reporting

The devices being very useful to utilize. Devices for everyone.

5 Advantages Of Hiring A Digital Marketing Consultant

A marketing consultant can work alongside you and your business to help you grow.

Thinking you have everything under control in the running of your business can feel great. However, where is your growth in sales? Do you have a marketing strategy in place to bring in new customers? A marketing consultant can help you identify areas for improvement in your business strategy and incorporate tried and tested methods to really grow your existing customer base.

If you’ve identified the fact that you need a little help with marketing your business online, hiring an expert marketing consultant is the way to go. By choosing the right one who can bring a ton of experience and knowledge to your business, you’ll obviously gain a lot of value out of it.

Digital marketing consultants are usually experts in all areas of online marketing. They’ll have a significant number of years’ experience in the industry, meaning they’re more than qualified to help you gain great results for your business.

So, why should you hire a marketing consultant? Here are 5 advantages of getting expert external help:

A fresh pair of eyes.

Hiring a professional who knows the marketing industry inside out is a crucial component in improving your online marketing strategy. A consultant will be able to come in and look over your current efforts, highlighting areas that could be worked on or amended. An internal staff member will know too much about your business’ strategy and goals to be able to look at it from an outside perspective.

Expert knowledge.

As we mentioned earlier, a marketing consultant comes with a knowledgeable background, but some will also ‘specialise’ in a certain field. For example, you may find a digital marketing consultant specialising in SEO or content marketing, and depending on the areas you’re lacking in, choosing a specific consultant will enable you to focus on a specific area and use your budget and time more wisely.

Time saving.

Hiring an expert to help with your marketing will save you the time and effort of researching what to do and implement your findings. Consultants will also have practiced different methods of marketing over the years. They can share with you which methods can really work for your particular business and which you should steer clear of.

As you’ll be targeting specific areas, you’ll be spending less time thinking and trying to pinpoint exactly what you need to work on, and more time focusing on the problems you’re facing. This can prevent those small issues from being huge ones later down the line. The time saving aspect will also save you money in the long run.

Increase your conversion rate.

When you’ve worked with your marketing consultant to come up with a new strategy, next comes the implementation. Implementing your tried and tested strategy will help you to see an increase in conversion rates and sales.

Sales matter. Without them, you wouldn’t be able to keep your business afloat. A consultant will help you to convert visitors to your site into genuine, paying customers. They’ll be able to monitor your efforts too and identify things that your customer really responds well to.


Running a business is always dependant on deadlines, but where marketing is concerned, it can be very difficult to force yourself to stick to them. Surely the day-to-day processes are the most important thing?

In fact, without a marketing strategy in place, you’ll minimise the chance of finding any new customers or holding onto existing ones. A marketing consultant can help you put those deadlines and targets into place to ensure these are met in good time, even alongside the running of your business.

Hire a marketing consultant to help your business thrive.

Take these tips on board to secure a better marketing strategy and to see a more positive return on investment. Have you used a marketing consultant in the past? Which areas of marketing are you struggling with at the moment? Share your experience with us!

This post was in collaboration with Bigfoot Digital, digital marketing consultants in the UK. For more information about their services or to get in touch with a member of their team, visit their website: https://www.bigfootdigital.co.uk.

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