Artists turn two of Dumani Mandela’s acclaimed works into digital assets – with proceeds going towards new mental health app Nelson Mandela’s grandson is turning two of his books into NFTs (non-fungible tokens) – with a highly-anticipated auction now rescheduled for September. Dumani Mandela, 44, is the son of Phumla Makaziwe Mandela – the second daughter of the former President of South Africa and Nobel Peace Prize winner. A published author, Mandela has been collaborating with agency BlockSmart NFT this year to turn his works into NFTs and put them on the market. Proceeds from the auction will go towards the development of mental health app My Minimalist – which allows users to book video calls with expert practitioners. Mandela has teamed up with renowned creatives to produce NFTs of two of his books: I Dream of Kemet – an African magic realism novel – and Young and on the run from Apartheid – a story about a man’s search for humanity amid the apartheid. These digital assets have been produced as part of a collaboration between Gary Cartlidge – a cybersurrealist and street artist – and The Santosa – an art advisor in Mural and 3D Trick Art Museum since 2014.
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Two tiers have been created for the auction. Diamond Tier
● x50 NFTs● x1 3D cover art piece ● x1 digital download of book● Physical version book, hand signed and dated with limited edition cover● Nelson Mandela struggle series print
Platinum Tier
● x100 NFTs● x1 3D cover art piece. ● x1 digital download of book● Physical version of book, hand signed and dated with original cover● Nelson Mandela struggle series print
Considerable outside interest from artists has seen the auction move from its original summer date to September 30. The digital assets are being promoted and marketed by BlockSmart NFT – an agency specialising in full, turnkey management for creatives; advising on strategy, tokenisation and representation to monetise NFTs. Richard Ossei, BlockSmart NFT CEO, said: “BlockSmart works with some amazing artists and content creators regarding NFTs; supporting them in our role as an agency by handling all the marketing. “We’ve had high interest from artists on this project and we’re very excited to see these artworks going up on the OpenSea platform in September – with some of the proceeds going to a great cause.” The NFTs will be listed on the OpenSea platform from September 30. Media contact
Mr Richard Ossei
BlockSmart NFT
Horndean, United Kingdom
info@blocksmartnft.comwww.blocksmartnft.com
