The last year has been a rollercoaster for business owners, with prolonged periods of closures to great uncertainty around plans to reopen physical premises, it’s been a test for the most seasoned of businesses. Whilst these challenges may have pushed you to the edge at times, there has been some good that has come out of this time spent locked down. There is now an opportunity to rethink your brand identity and become that business that you have always dreamt about.
Branding involves much more than a pretty logo and a poster in the shop window. We now live in a day and age where all aspects of your brand need to be crystal clear and eye-catching to capture the attention of the public. Gone are the days where all you needed was to hand out your business card to attract new customers, the market is now more competitive than it’s ever been before, therefore creating a need for a flawless brand image.
In this article, we aim to cover some of the most important aspects of branding in 2021, the goal, to help business owners make better decisions when it comes to investing in brand identity.
Establishing An Online Brand Identity
The world of digital is a huge part of business as we know it. Just think back a few years and businesses were mostly done face to face, now it’s rare to have a face to face meeting. With this great shift in where business is conducted your online presence must be felt the same as your physical. This means that investing in a well-designed logo, website and email is an essential part of connecting with your customers on a deeper level. This online brand not only allows you to connect with existing customers but is also a lead generation tools for small and growing businesses.
Building Up A Industry Reputation
Whilst many aspects of the business have changed over the past couple of years, one thing stays the same, the need for a solid reputation in the industry. Whether this is positive word of mouth from previous clients or a collection of five-star reviews that clearly describe the quality of service received when dealing with your business, it’s still just as important that this reputation is there. A lack of reputation can make customers hesitate to deal with your company and trust me when I say there are plenty of other options out there.
Creating A Physical Brand Image
The actual workplace in which you conduct your daily operations must also be considered. Whilst the pandemic has forced us to work from home where possible we must not forget to keep a clean and presentable workplace to help with client meetings and retaining a motivated workforce. This may mean that you invest in frequent render cleaning Cardiff service to help upkeep the maintenance of your physical workplace. Just remember that branding is not just about dealing with new customers but it can also help to create a positive work environment for employees, making sure that they are proud to tell people about the company they work for.
Advertising On The Right Channels
The last point we want to discuss is marketing channels. It’s now more important than ever before that you are connecting with your potential clients where they spend most of the time whether this is on their morning route to work, on the social media channels they enjoy or through the newspapers they read. Your advertising and marketing methods are an essential part of your brand image and by placing your business name and logo in highly reputable newspapers, magazines and press release articles you will be portraying a highly professional appearance that is clear to win new customers over.
To summarise all of the points mentioned above, branding in 2021 is not meant to be a minefield, it’s all about making sure that your company appeals to the masses. As long as you deeply understand the thought process behind your ideal customers you can make sure that every aspect of your business speaks to them and brings them in. If you need further guidance around growing your brand don’t be afraid to speak to someone. Many companies decide to hire employees