One of the biggest trends in building websites today is using responsive design. With the unprecedented increase in mobile use, it makes sense from a business perspective to respond to the preference of consumers. Consumers today are always looking for fast and convenient ways of doing things. If your business does not recognise the importance of designing for mobile use, then you will be edged out by competition.

What is responsive web design?

As explained by a web development Oxford agency, responsive design is not synonymous with having a mobile-friendly site. The main difference is that a responsive site adjusts to any screen or device the user views it on without compromising resolution and quality. As such, consumers can use a tablet, phone, or computer and have the same experience. 

In this article, we will discuss further several of the significant benefits of having a responsive website.

More traffic from users that prefer mobile devices

Not too long ago, the practice was to create two site versions – one for mobile users and another for computer or laptop users. Although there are some companies that still adhere to this practice, the trend is to build one website that responds to all types of devices. This strategy reduces the time and expense required to design and maintain two websites. Moreover, you are not alienating mobile users, but instead giving them more options to view your site using whatever device they feel is more convenient.

Reduce the cost of site maintenance

If you still have two versions of your website, then you must be paying a lot for design and maintenance. Perhaps it is about time to contact your designer and discuss having a single responsive website to accommodate all users. Yes, the initial investment of redesigning a site will be significant, but the savings you get later on will make up for the initial cost.

A responsive site is also easier to set-up and maintain. The free time allows you to focus on more important aspects of running your business.

Users enjoy a seamless experience

Providing users with a seamless experience on your site has countless additional benefits. For instance, it can help increase conversions, especially from mobile users. Unresponsive web design tends to distort content when viewed using a mobile device; hence, it could potentially deter consumers.

Increasing conversions is one of the primary reasons you should consider abandoning outdated web design and shift towards a responsive site that does not alienate any user. The versatility of your site will far outweigh whatever initial investment you make in building it.

Increase the success of SEO and other digital marketing efforts

A responsive website is more likely to get a higher ranking. By putting the user experience on top of your priorities list, you are helping increase the success rate of all marketing and SEO efforts. Besides, even Google recommends using responsive design.

In conclusion, using a responsive web design is a best practice you should not ignore. It will not only save you money, but also help attract, retain, and convert more site visitors in the long run.